Dave Gougé

How Entertainment Shapes Future Tech Trends

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Conversation Date: 03/20/2024

In an era where technology evolves unprecedentedly, understanding the forces that drive widespread adoption is crucial for anticipating the future. With its broad appeal and capacity to engage diverse audiences, the entertainment sector often catalyzes technological integration into daily life. This sector's influence extends beyond mere consumption patterns, impacting development priorities, accessibility, and the societal acceptance of new technologies. Examining entertainment's historical role in technology adoption offers invaluable insights as we stand on the cusp of breakthroughs in areas like augmented reality, artificial intelligence, and immersive experiences. It helps stakeholders across industries strategize for the future, ensuring that innovations captivate and enrich lives.

Dave Gougé

Technology & Entertainment Executive

As Head of Marketing & Publicity at Wētā FX, Dave managed the overall reputation of the world’s top VFX studio, including its artists and technology.  

Under his stewardship, the company won over 60 artistic and technical awards, including several Oscars, BAFTAs, Emmys, and 12 Academy SciTech Awards.  He also positioned Wētā’s brand and technology for the $1.6 billion acquisition by Unity Technologies.

With over 25 years of experience in computer graphics and emerging technology, Dave currently advises on product and go-to-market strategy for companies looking to pivot or scale.


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