Aria McLauchlan is Co-Founder & Executive Director of Land Core, a non-profit organization advancing soil health policies and programs that create value for farmers, businesses, and communities. She has led Land Core’s rise to the center of the national soil health conversation, where it guides federal policy and incentives development, including helping to secure $50M in soil health investment in the 2018 Farm Bill. Aria previously worked in communications, business development, and marketing.

Harley Cross is an entrepreneur, business/creative strategist, producer, and Land Core’s Co-Founder & Director of Strategy. Harley is also co-founder of a series of thriving businesses and non-profit organizations, including Hint Mint Inc., a designer candy company, LA-based communications agency Interconnected, and the Imagination Foundation. He has worked with clients such as the United Nations Foundation and Move.Org, to BMW and Ritz-Carlton.