John Greathouse has held several senior executive positions with successful startups for more than fifteen years. He has repeatedly been one of the first businesspeople hired, helping build large businesses from the ground up, emphasizing market engagement and scalable customer acquisition. John is a CPA and holds an MBA from the Wharton School at the University of Pennsylvania. He is a member of the University of California at Santa Barbara’s Technology Management Faculty, where he teaches courses on New Venture Creation, Entrepreneurial Leadership and Entrepreneurial Selling.