Living with purpose has many cascading and positive impacts on well-being and performance. Purpose is a higher calling and can be considered a long-term committed intention to accomplish aims meaningful to oneself and the broader world.” Purpose is the motivational power that enables individuals and organizations to thrive.  Why is purpose important in life and business? Large-scale, longitudinal studies of over 73,000 people have shown that having a purpose in life makes you live longer. A lead researcher at the University of Michigan concluded, "People who didn't have a strong life purpose were twice as likely to die than those who did.”  Also, working with a sense of purpose leads to greater engagement, motivation, productivity, and retention. In a survey of CEOs for a Global Leadership Forecast, Ernst and Young concluded that purpose-led organizations perform 42 % more than those simply in business – EY Global Leadership Forecast.