Josh Lowman is a category design visionary, working with tech founders and GTM leaders to transform how they approach brand strategy through his company, Gold Front. With over a decade of experience and partnerships with 100+ startups—including Uber, Slack, Qualtrics, Clari, GitLab, and Newsela—Josh helps companies create and dominate new market categories. He excels in aligning leadership, marketing, and product teams to craft category-defining brands with a unique voice. Josh ensures his clients avoid common pitfalls like unclear messaging and wasted marketing efforts by focusing on category strategy and rebrands that deliver impact. He aims to equip companies with the tools and insights they need to tell a compelling story, attract customers, and lead their industry. Josh also shares his expertise through a podcast dedicated to category design.