John Greathouse

Looking Around The Corner.
The Role for Entrepreneurs during the COVID Crisis.

Conversation Date: 10/28/2020

John Greathouse has been studying entrepreneurship since graduating with an MBA from Wharton. He suggests that new challenges will arrive from today’s solutions and are unanticipated, creating entrepreneurs’ opportunities.

Links to things mentioned during the show

How Pandemics Wreak Havoc—and Open Minds - The New Yorker

Google Keep - Easy tool for keeping track of ideas

APEEL Sciences - Goleta, CA

Next Energy - Goleta CA
Corey Hoven, Founder on COUNTDOWN TEDxSB

MIT Enterprise Forum


John Greathouse

Professor at UCSB Technology Management Program

John Greathouse has held several senior executive positions with successful startups for more than fifteen years. He has repeatedly been one of the first businesspeople hired, helping build large businesses from the ground up, emphasizing market engagement and scalable customer acquisition. John is a CPA and holds an MBA from the Wharton School at the University of Pennsylvania. He is a member of the University of California at Santa Barbara’s Technology Management Faculty, where he teaches courses on New Venture Creation, Entrepreneurial Leadership and Entrepreneurial Selling.

More Resources

Upcoming Salon Conversations


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July 3, 2024 - 4pm Pacific
In this thought-provoking TEDx talk, Gordon Ching, Founder of the Design Executive Council, takes us on a captivating journey into design and its transformative power in the corporate world.
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Delida Costin – Defying Imposter Syndrome

August 7, 2024 at 4pm Pacific
In today’s fast-paced corporate world, ‘imposter syndrome’ often shadows even the most competent leaders, framing their doubts as personal shortcomings rather than reflections of broader systemic issues. This conversation explores how Delida challenges this narrative with her extensive experience in high-stakes corporate roles.
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Brian Reisinger – Disappearing Farms, Disappearing Food: How to Save America’s Food Supply

Aug 21, 2024 04:00 PM in Pacific Time
Over four decades ago, America made an unconscious choice: We let our technological innovation leave many of our family farms behind. Today the disappearance of the American farmer endangers our food supply, but there’s a better way.
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