John Greathouse

Looking Around The Corner.
The Role for Entrepreneurs during the COVID Crisis.

Conversation Date: 10/28/2020

John Greathouse has been studying entrepreneurship since graduating with an MBA from Wharton. He suggests that new challenges will arrive from today’s solutions and are unanticipated, creating entrepreneurs’ opportunities.

Links to things mentioned during the show

How Pandemics Wreak Havoc—and Open Minds - The New Yorker

Google Keep - Easy tool for keeping track of ideas

APEEL Sciences - Goleta, CA

Next Energy - Goleta CA
Corey Hoven, Founder on COUNTDOWN TEDxSB

MIT Enterprise Forum


John Greathouse

Professor at UCSB Technology Management Program

John Greathouse has held several senior executive positions with successful startups for more than fifteen years. He has repeatedly been one of the first businesspeople hired, helping build large businesses from the ground up, emphasizing market engagement and scalable customer acquisition. John is a CPA and holds an MBA from the Wharton School at the University of Pennsylvania. He is a member of the University of California at Santa Barbara’s Technology Management Faculty, where he teaches courses on New Venture Creation, Entrepreneurial Leadership and Entrepreneurial Selling.

More Resources

Upcoming Salon Conversations


Ekta Vyas – Reciprocate to Transform: The Power of Collective Organizational Consciousness

Apr 17, 2024 4:00 PM Pacific
In the wake of the pandemic, social justice movements, and the turmoil our world has faced in recent years, Dr. Vyas will explore the reactive nature of most business transformations and advocate for a proactive approach.
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The Brave and The Brilliant – TEDx Santa Barbara Live

Saturday, April 27, 11-2
We are entering an era of unique challenges and opportunities driven by the astonishing technological revolution. To thrive, we humans will have to raise our game. We must figure out the best forms of collaboration with AI and confidently reassert the values that truly, deeply matter.
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Jim Sterne – Changing Your Mind about Computing: Generative AI as a Creativity Power tool.

May 1, 2024 04:00 PM in Pacific Time
Discover the transformative power of Generative AI, heralding the most significant leap in technology since the introduction of the Internet. Join us for an enlightening session that promises to expand your horizons and redefine what’s possible in the digital age.
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Dominique Shelton Leipzig – In the Age of AI, Trust is Key: Practicing Responsible Data Stewardship

May 15, 2024 04:00 PM in Pacific Time
Humans control AI, not the other way around. By following the frameworks outlined in global legislation, we can take advantage of the opportunities while minimizing the risks.
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Brian Reisinger – Disappearing Farms, Disappearing Food: How to Save America’s Food Supply

Aug 21, 2024 04:00 PM in Pacific Time
Over four decades ago, America made an unconscious choice: We let our technological innovation leave many of our family farms behind. Today the disappearance of the American farmer endangers our food supply, but there’s a better way.
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