Greg Melling is a Creative Technology Executive with over 25 years of experience driving digital solutions in the Industrial, and Media & Entertainment domains. He started his career at General Motors in 1993 as a 3D designer working in the early days of virtual reality and digital product experience. He moved into the world of software technology in 2000. Since then, Greg has been a pioneer in visualization technology, taking a range of leadership roles in market development, consulting, and corporate strategy. During his career, he has formed and contributed to the innovation initiatives for over 50 Fortune 500 companies gaining insights and pushing the envelope of what's possible in 3D product development, advanced visualization, digital experience, and simulation. While evangelizing technology to client business initiatives, he never stops exploring how technology can propel the human experience, drive productivity, and transform the marketplace. Currently, Greg is at Unity Technologies, where he works as a Sr. Strategist partnering with enterprise businesses to advance the power of real-time 3D.