Ryan Ford – Set Fire to Design Process—Throwing away unrealistic frameworks and moving forward
Set Fire to Design Process—Throwing away unrealistic frameworks and moving forward
In this conversation, Ryan will disrupt the inaccurate application of Double Diamond and Design Thinking, the mistaken beliefs and pressures resulting from them, and a more realistic way to represent the workflow behind modern empathetic product design.
Ryan Ford
VP Design at Crackle & Redbox
Ryan is an accomplished designer and leader with over 24 years of experience, having built design teams and businesses with a significant cultural impact— Chime, Deviantart, and Crunchyroll, for example.
He also holds many braggadocious acknowledgments, including recognition from the California Senate for contributions to eco-sustainability through design. Beyond his day job and family, he focuses on authoring transformative design thought pieces and mentoring young designers.
More Resources
Upcoming Salon Conversations

Chad Lane – The Adaptive Age: AI’s New Frontier – The Evolution of AI: Learning, Adapting, Transforming
Oct 4, 2023 04:00 PM in Pacific Time
Tony Hunter – Reimagining the Global Food System: Feeding 10 Billion in 2050
Oct 18, 2023 04:00 PM in Pacific Time
William Skinner – California doesn’t have a water problem – it has a storage and distribution deficiency.
November 1, 2023 04:00 PM in Pacific Time
Debra Hopkins – Breaking The Chains: Empowering creativity and community through art and connection
Nov 15, 2023 04:00 PM in Pacific Time
Wendy Whitman – Evil Obsessions: Unraveling Our Fascination with Crime
Dec 13, 2023 04:00 PM in Pacific Time