Ryan Ford

Set Fire to Design Process—Throwing away unrealistic frameworks and moving forward

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Conversation Date: 01/11/2023

In this conversation, Ryan will disrupt the inaccurate application of Double Diamond and Design Thinking, the mistaken beliefs and pressures resulting from them, and a more realistic way to represent the workflow behind modern empathetic product design.

Ryan Ford

VP Design at Crackle & Redbox

Ryan is an accomplished designer and leader with over 24 years of experience, having built design teams and businesses with a significant cultural impact— Chime, Deviantart, and Crunchyroll, for example.

He also holds many braggadocious acknowledgments, including recognition from the California Senate for contributions to eco-sustainability through design. Beyond his day job and family, he focuses on authoring transformative design thought pieces and mentoring young designers.


More Resources

Upcoming Salon Conversations

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The Brave and The Brilliant – TEDx Santa Barbara Live

Saturday, April 27, 11-2
We are entering an era of unique challenges and opportunities driven by the astonishing technological revolution. To thrive, we humans will have to raise our game. We must figure out the best forms of collaboration with AI and confidently reassert the values that truly, deeply matter.
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Jim Sterne – Changing Your Mind about Computing: Generative AI as a Creativity Power tool.

May 1, 2024 04:00 PM in Pacific Time
Discover the transformative power of Generative AI, heralding the most significant leap in technology since the introduction of the Internet. Join us for an enlightening session that promises to expand your horizons and redefine what’s possible in the digital age.
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Dominique Shelton Leipzig – In the Age of AI, Trust is Key: Practicing Responsible Data Stewardship

May 15, 2024 04:00 PM in Pacific Time
Humans control AI, not the other way around. By following the frameworks outlined in global legislation, we can take advantage of the opportunities while minimizing the risks.
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Brian Reisinger – Disappearing Farms, Disappearing Food: How to Save America’s Food Supply

Aug 21, 2024 04:00 PM in Pacific Time
Over four decades ago, America made an unconscious choice: We let our technological innovation leave many of our family farms behind. Today the disappearance of the American farmer endangers our food supply, but there’s a better way.
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