John Greathouse – Looking Around The Corner

In Making Waves Conversations by Mark Sylvester


Looking Around The Corner.
The Role for Entrepreneurs during the COVID Crisis.


John Greathouse has been studying entrepreneurship since graduating with an MBA from Wharton. He suggests that new challenges will arrive from today’s solutions and are unanticipated, creating entrepreneurs’ opportunities.

Links to things mentioned during the show

How Pandemics Wreak Havoc—and Open Minds - The New Yorker

Google Keep - Easy tool for keeping track of ideas

APEEL Sciences - Goleta, CA

Next Energy - Goleta CA
Corey Hoven, Founder on COUNTDOWN TEDxSB

MIT Enterprise Forum

John Greathouse

Professor at UCSB Technology Management Program


John Greathouse has held several senior executive positions with successful startups for more than fifteen years. He has repeatedly been one of the first businesspeople hired, helping build large businesses from the ground up, emphasizing market engagement and scalable customer acquisition. John is a CPA and holds an MBA from the Wharton School at the University of Pennsylvania. He is a member of the University of California at Santa Barbara’s Technology Management Faculty, where he teaches courses on New Venture Creation, Entrepreneurial Leadership and Entrepreneurial Selling.